KYLIE COSMETICS REBRAND

designed full kylie cosmetics core packaging relaunch

led retouching, brought lip logo to next chapter

collateral, icon design, stickers design and illusrtation

products designed (primary and secondary): lip kit, liquid lipstick,

high gloss, lip blush, blush, bronzer, kylighter, liquid kyliner, gel

eyeliner, kybrow gel, kybrow highlighter, kybrow pomade, loose setting powder

launch july 2021, coty

 
 
 

CREDITS

CREATIVE VISION

KYLIE JENNER

SENIOR PACK DESIGNER

kate doheny

ORIGINAL 2015 LAUNCH ICONIC LIPKIT DESIGN

JILL ALOIA

PROTOTYPE/COMP SPECIALISTS

VIRGINIA UTLEY, UTLEY’S INC

IAN CLIFFORD, UTLEY’S INC

CGI LIPKIT VIDEO

DOTHINGS NYC

PHOTOGRAPHERS

MICHELLE MONIQUE

MATTHEW CHAVEZ

MARKETING PRODUCT MANAGERS

LAURA GONCALVES

MARINE VALLéE

ELISE VAGNE

PRODUCTION ARTISTS

LISA MCDONOUGH

RUTH SWEN

MARKETING VP

CORY KAMSON

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

JESSICA GERMANN

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

LUCY GRAHAM

SENIOR PRODUCT DEVELOPMENT MANAGER

NAOMI BERRIEN

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

OLIVIER BIERRY

CAMPAIGN ART DIRECTORS

MARK GORTON

KONI MANIS

LIP LOGO RETOUCHING

NIGHTSHIFT - ROSE PILE

CCO KYLIE

MEGAN MILDREW

CBO KYLIE

JEN COHAN

VP CREATIVE & DESIGN, COTY

JOSEPH SALAH

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

melissa mak

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