Plumping Gloss   +

DESIGN THE PLUMPING GLOSS FOR KYLIE COSMETICS

BUMPING PLUMPING GLOSS

Highlights from the launch (July 2022) below 

Bold branding and an opportunity to incorporate white against the sea of gorgeous brand Kylie pink allowed Kate to design a fresh new product for the Kylie Cosmetics line.

When Kylie teamed up with Ulta Beauty, the Plumping Gloss was the star at an exciting launch party. Kylie, fam, and fans met up with Plumping Gloss decor galore - including more than one oversized plumping gloss factice filled with the actual product inside.

NEED SOME DETAILS, PLS

Click + for visuals

Task

Deliverables

Click for some fun packaging reviews

Kate DOHENY designed THE Kylie Cosmetics PLUMPING GLOSS.

Images are not owned by Kate.







Plumping Gloss (unit carton)

"For the secondary, I played around with the thought, 'what if the carton overall was white?' Since this was the first white item after the rebrand, I didn't want to completely remove pink. A bold pink block logo against the white was strong. As I played around with the logo a bit more, I thought to extend the letters to the sides of the box. This made for a unique striped pattern that looks really cool, especially when together as a brand block on shelf.

Plumping Gloss

Taking a risk going all white ended up being really lovely. Strong branding with this new product for Kylie. Big logo, gloss overall, I'd say impactful...and cute! " - Kate

Secondary carton inside printing

Plumping Gloss

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Kate designed both the unit carton and the primary component of the Plumping Gloss.








Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

KYLIE JENNER

Creative vision

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

AND MORE PLUMPING GLOSS REVIEWS THAT MENTION PACKAGING

A PLUMPING GLOSS REVIEW

A PLUMPING GLOSS review

SOME KYLIECOSMETICS.COM REVIEWS OF PLUMPING GLOSS THAT MENTION PACKAGING :,)

A PLUMPING GLOSS REVIEW

AN INFLUENSTER REVIEW

AN INFLUENSTER REVIEW

AN INFLUENSTER REVIEW

AN INFLUENSTER REVIEW

AN INFLUENSTER REVIEW

Packaging Design
Influencer Boxes
Concept Creation
Concept Design
Hands-on design
Creative Direction
Design Direction
Production Design
Layout Design
Print Design
Mechanicals
Color approvals
Componentry
Cosmetics
Makeup
Fragrances
Illustration


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