Lip Blush Kit   +

DESIGN THE LIP BLUSH KIT FOR KYLIE COSMETICS

LIP BLUSH RUSH

A little while after the Kylie Cosmetics relaunch, Kylie released the Lip Blush Kit. For fans who loved her Lip Kit and appreciate a pair of lip products made to go together, the Lip Blush Kit provides another option for customers to easily get out the door in their personal style. 

NEED SOME DETAILS, PLS

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Task

Click for some fun packaging reviews

Kate DOHENY designed THE Kylie Cosmetics LIP BLUSH KIT.

Deliverables

Highlights from the launch (August 25, 2023) below 

Images are not owned by Kate.







Lip Blush Kit (unit carton)

"I implemented the drips once again, having them extend toward the bottom of the carton as if they are poured over it. The pink makes for a gorgeous contrast against the color matched deco. The Kylie logo is treated a little different this time, adding a luxe feel as a blind gloss over the drips.

Lip Liner

Once the box and primary were all set, the lip liner's colorization came naturally. Iconic pink, iconic bold block silver foil logo, with a color-matched endcap. With a matte effect overall." - Kate

Lip Blush

It was awesome to get to play with the finish of the base for this one. The frosted base felt like it mirrored the lip blush formula, which has a really beautiful soft kiss look on the lips. The matte pink cap connects to the rest of the lineup. Different from launch, the Kylie here is in matte pink.

Secondary carton inside printing

Lip BLUSH Kit

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Kate designed both primary and secondary components for Kylie's Lip Blush Kit.








Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

KYLIE JENNER

Creative vision

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

A LIP BLUSH KIT REVIEW FROM INFLUENSTER.COM

SOME REVIEWS OF LIP BLUSH KIT THAT MENTION PACKAGING :,)

A LIP BLUSH KIT review FROM KYLIECOSMETICS.COM

A LIP BLUSH KIT review FROM INFLUENSTER.COM

Packaging Design
Influencer Boxes
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Hands-on design
Creative Direction
Design Direction
Production Design
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Cosmetics
Makeup
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