DESIGN NAUTICA'S NEWEST FRAGRANCE
Deliverables
WATER-BASED NEW SPIN
NEED SOME DETAILS, PLS
Click + for visuals
Task
Highlights from the launch (2021) below
Click for some fun packaging reviews
Nautica Oceans originated as a no-alcohol fragrance from 2009. In an attempt to bring back the once loved fragrance in a contemporary and authentic way, Oceans is a brand new take on the eco-considered product. Bringing consumers comfort knowing they are supporting the ocean, and even a water-based fragrance.
Nautica Oceans launched with great success with consumers loving the scent as well as the "sleek" packaging. It was later followed by a new flanker, Nautica Oceans Pacific Coast.
Custom tooled bottle and cap, secondary pack built with water-based ink. The whole product features sustainable decision making that further tell the new fragrance's story.
Kate DOHENY designed NAUTICA'S FRAGRANCE OCEANS.
Images are not owned by Kate.
Nautica oceans edt
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Eau de Toilette (unit carton)
Eau de Toilette
"Nautica is a brand known for movement and action, so it was important that the secondary pack reflected that. As the fragrance was called Oceans, there were so many ways it could be perceived. I wanted to ensure it was a playful ocean, non-menacing, and adventurous, just like Nautica itself. The blue color tones feel fresh too, a rich almost royal blue with a teal ocean splashing against it.
Again, my favorite thing to do is create custom-tooeld products. I was so excited to build this bottle as the new hero fragrance for Nautica. It was important that the fragrance have a contemporary feel, hence the straigher edges and silhouette. The sail and logo embossed into the sprayed glass offered a beautiful effect that could easily translate into future flankers. Bonus detail is the embossed sail on the dark teal cap." - Kate
Kate designed both primary and secondary of the Nautica Oceans EDT.
Nautica oceans Travel Spray
Eau de Toilette (unit carton)
Eau de Toilette
"Nautica is a brand known for movement and action, so it was important that the secondary pack reflected that. As the fragrance was called Oceans, there were so many ways it could be perceived. I wanted to ensure it was a playful ocean, non-menacing, and adventurous, just like Nautica itself. The blue color tones feel fresh too, a rich almost royal blue with a teal ocean splashing against it.
The vial worked well in a cylindar tube, and follows the color scheme of the EDT. Also following the EDT, the vial has the same sale embossed glossy cap." - Kate
Kate designed both primary and secondary of the Nautica Oceans Travel Spray.
Images are not owned by Kate.
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Nautica oceans DBS
Deodorizing Body Spray
"DBS products are tricky since they are metal, so the color is a bit harder to match. I loved that we were able to wrap the image and packaging aesthetic of the carton, not something that is aways achievable with Deodorizing Body Sprays. I match the pump cap to the top of the DBS vivid blue, so the whole product really blends well together." - Kate
Kate designed the primary of the Nautica Oceans DBS.
Images are not owned by Kate.
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