DESIGN THE HOLIDaY 2022 COLLECTION FOR KYLIE COSMETICS

HOLIDAY DECADENCE

Kate designed the Holiday 2022 Collection for Kylie Cosmetics - going all out reindeer, dear.

Highlights from the launch (October 2022) below 

The collection includes two Lip Kits, a Lip Vault, an Eyeshadow Palette, a Pressed Highlighter, a Liquid Highlighter, a Blush and Highlighter Palette, two Reindeer Ornaments, and Stickers.

Lip Kits   +

Eyeshadow Palette   +

Pressed Highlighter   +

Liquid Highlighter   +

Blush and Highlighter Palette   +

Lip Vault   +

Reindeer Ornaments   +

Stickers   +

NEED SOME DETAILS, PLS

Click + for visuals

Task

Deliverables

Click for some fun packaging reviews

She created the entire concept, color story, and all illustrations relating to the collection.

The Holiday 2022 Reindeer collection launched globally with top reviews and statement storefront placements including Selfridges in London as well as a prime display placement in Macy's. It was a holiday favorite packed with high quality products. 

Kate DOHENY designed THE Kylie Cosmetics REINDEER HOLIDAY 2022 COLLECTION.

Images are not owned by Kate.







Lip Kits (unit cartons)

"For this collection, I really wanted to push a non-traditional color story that also had some classic elements. After some exploration, I loved the idea of a kraft paper color in the collection which doubled as a giftable look and feel. An all red box, massive glitter Kylie logo outlined in red foil, and hand placed snow paired well with the kraft paper box, candy cane twine, and a big glitter Kylie in a script font that I really thought was super cute - and giftable!!

Lip Liners

The lip liners follow the kraft paper/reindeer beige overall, matte with holiday red script Kylie logos." - Kate

Liquid Lipsticks

What's better for a winter collection than some frosted vials? The base of the components just had to be frozen! And they look great with the script Kylie font I chose. So holiday chic! Gloss tonal reindeer prints that I illustrated walk up the matte kraft paper beige caps.

O'Deer carton inside printing

Dashing carton inside printing

Lip KitS

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Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Lip Kits.








Images are not owned by Kate.







Lip Vault (gift set box)

"Setting the scene of the reindeer holiday collection, I made a snowy landscape. And that Kylie logo is MAJOR! Red glitter with red foil outline, I think yes! The mate box opens to reveal deer tracks walking across the interior. I also placed the glosses and liquid lipsticks in a more playful manner versus having them all sit at the baseline, sitting on a red paper covered tray.

Lip Vault (primaries)

Liquid lipsticks with gloss and tonal deer tracks trotting on the reindeer beige caps and frosted vials under a glossy Kylie holiday script. High glosses in the same design as the rebrand - only this time in the kraft reindeer beige of the collection. A winter wonderland if I do say so myself" - Kate

Lip VAULT

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Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Lip Vault.








Images are not owned by Kate.







Eyeshadow Palette (unit carton)

"Okay, this reindeer was so fun to draw! The reindeer initially was eyelash-free, but that was quickly made more girly per client's request. And I think that was a good decision! Plus this reindeer needed some eyeshadow, her eyes surrounded by a lighter beige some more dimension. Overall reindeer beige background with a shiny red metallic nose and 'Kylie Jenner'. The holiday Kylie logo in blind gloss encompassing the carton front was the final touch.

Eyeshadow Palette

 The secondary palette showcases more of this reindeer girlie. Even reindeer gotta do their eyeshadow! The exterior remains matte, as you open the palette the mirror is surrounded by my reindeer antlers and ear drawing. The pans are surrounded by holiday red with white copy - all gloss inside." - Kate

Secondary carton inside printing

EYESHADOW PALETTE

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Kate designed both primary and secondary components for Kylie's Holiday Reindeer Collection Eyeshadow Palette.








Images are not owned by Kate.







Pressed Highlighter (unit carton)

"After using the pattern I built with snow on red, I thought it might be nice to change it up a bit and pull a few unlikely elements together. The pressed powder box features snow on a kraft reindeer beige background with glitter red Kylie - and red foil outline and bottom copy.

Pressed Highlighter

Nothing like a tonal effect. Pretty great to be able to full colorize this unique shaped compact to match the kraft reindeer beige and add a tonal gloss holiday script logo to the lid." - Kate

Secondary carton inside printing

PRESSED HIGHLIGHTER

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Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Pressed Highlighter.








Images are not owned by Kate.







Liquid Highlighter (unit carton)

"This collection needed more deer!! After drawing the reindeer tracks, I created a tonal patten with the kraft reindeer beige color. I thought it could be interesting to try another glitter color and see how this beige would translate. Turns out looked pretty sick, especially with the matching foil outline! Add a little red foil bottom copy to tie it into the rest of the collection...full luxury, honey. 

Liquid Highlighter

I was excited at another opportunity to colorize the primary in this collection. The tube matte kraft reindeer beige, the cap to match. A moment for remembering the color approval process on this one! We had the best teams. The logo in shiny red foil looks stunning against the matte beige." - Kate

Secondary carton inside printing

LIQUID HIGHLIGHTER

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Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Liquid Highlighter.








Images are not owned by Kate.







Blush / Highlighter Palette (unit carton)

"The blush palette, at THIS size, had to have a holiday Kylie script in red glitter. It just needed it! I love how it contrasts against the kraft reindeer beige with some cute deer tracks tonal in the background. 

Blush / Highlighter Palette

I love this palette!! It feels so good in hand. The lid with an outline of the logo in holiday red foil (again, we gotta change it up here and there, hellooo!). Set on a kraft reindeer beige backdrop, same with the interior. What I adore is the edging of the palette - in holiday red metallic. More please!" - Kate

Secondary carton inside printing

BLUSH / HIGHLIGHTER PALETTE

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Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Blush and Highlighter Palette.








Images are not owned by Kate.







Reindeer Ornaments (unit carton)

The cutest reindeer girlies on the planet! Here they are in full glam, my reindeer illustrations, antlers and all. I wanted to keep it relatively simple versus over-designing which could risk taking away the cute factor. These reindeer faces are matte with a real glitter thick af outline. Yes they are ornaments, yes that is candy cane twine (I have to add some extra pizzazz here and there). The cartons attached are holiday red overall matte, with gloss drips and logos.

Liquid Lipstick and High Gloss

Inside these ornaments are some beautiful lip products. The liquid lipstick features a matte red cap, drips, and logo on a clear base. The high gloss is in that kraft reindeer beige we all know and love! Matte on a clear base." - Kate

REINDEER ORNAMENTS

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Some "rein"ditions of the reindeer character







Kate designed both primary and secondary components for Kylie's Reindeer Holiday Collection Liquid Lipstick and High Gloss Reindeer Ornaments. 








Images are not owned by Kate.







Stickers

"I jump at the opportunity to create stickers! These were so fun, the best addition to a customer's holiday shipment from Kylie. Matte overall with red foil elements. LOVE! Give me a moment to do some more illustrating and sticker making, I'll take it!" - Kate

STICKERS

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Kate designed and illustrated stickers for Kylie's Reindeer Holiday Collection.








Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

KYLIE JENNER

Creative vision

SOME REVIEWS OF KYLIE HOLIDAY 2022 THAT MENTION PACKAGING :,)

AN INSTAGRAM COMMENT

AN INSTAGRAM COMMENT

AN INSTAGRAM COMMENT

AN INSTAGRAM COMMENT

AN INSTAGRAM COMMENT

A KYLIECOSMETICS.COM REVIEW OF THE EYESHADOW PALETTE

A KYLIECOSMETICS.COM REVIEW of the lip vault

A KYLIECOSMETICS.COM REVIEW of the lip vault

A KYLIECOSMETICS.COM REVIEW of THE POWDER HIGHLIGHTER

A KYLIECOSMETICS.COM REVIEW OF THE POWDER HIGHLIGHTER

A KYLIECOSMETICS.COM REVIEW OF THE POWDER HIGHLIGHTER

A KYLIECOSMETICS.COM REVIEW OF THE DASHiNG LIP KIT

A KYLIECOSMETICS.COM REVIEW OF THE DASHiNG LIP KIT

A KYLIECOSMETICS.COM REVIEW OF THE DASHiNG LIP KIT

A KYLIECOSMETICS.COM REVIEW OF THE EYESHADOW PALETTE

A KYLIECOSMETICS.COM REVIEW OF THE EYESHADOW PALETTE

A KYLIECOSMETICS.COM REVIEW OF THE EYESHADOW PALETTE

A KYLIECOSMETICS.COM REVIEW OF THE EYESHADOW PALETTE

Packaging Design
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