High Gloss Duo   +

DESIGN THE STASSIE x KYLIE COLLECTION FOR KYLIE COSMETICS

BFF BEAUTIES

Highlights from the launch (June 2022) below 

Kylie and Stassie celebrated the launch of the collab with a YouTube video - watch below for more!

Lip Kit   +

Eyeshadow Palette   +

Deliverables

Kylighter   +

Kyliner   +

NEED SOME DETAILS, PLS

Click + for visuals

Task

Click for some fun packaging reviews

The collection was properly released in summer of 2022 and features a lip kit, eyeshadow palette, kylighter, kyliner, and high gloss duo.

Kate DOHENY designed THE Kylie Cosmetics STASSIE x KYLIE  COLLECTION.

Adding to Kylie's iconic collections comes Stassie x Kylie, a collab with Kylie Jenner's best friend Anastasia Karanikolaou. A nostalgic best friend photoshoot in pink and blue latex documented by celebrity photographer Greg Swales.

Images are not owned by Kate.







Lip Liner

I love this all blue lip liner with the pink Stassie x Kylie on the component. All matte and super cute keeping it blue to match the liquid lipstick aesthetic." - Kate

Liquid Lipstick

Incorporating the collab pinks and blues, the cap blue and the copy pink in bold block letters, made for a really cute liquid lipstick. And my favorite thing to do - the bottom tube frosted, so it really makes the pink lettering stand out. So cute!

Secondary carton inside printing

Lip Kit

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"Working with Greg's photography was really fun. From his photoshoot, I felt like really pulling from the blues and pins could be beautiful for this collection. As for the pictures themselves, there were some photos that worked better with skinnier packaging, and others for shorter packs. This image was a great backdrop for the Stassie x Kylie Lip Kit. Layered above the image - an opacity white logo in block lettering with a gloss to finish the look.

Kate designed both primary and secondary components for the Kylie x Stassie Collection Lip Kit.








Lip Kit (unit carton)

Eyeshadow Palette (unit carton)

"Another iconic photo by Greg Swales sets the perfect backdrop for the eyeshadow palette secondary carton. The palette is all matte, so the light opacity logo looks great on top - especially with the gloss logo! I went as big as I could while keeping the logo inside a space with a little room around the edges.

Eyeshadow Palette

The interior of the eyeshadow palette cover is paper wrapped with the same image as the exterior carton. Inside the palette: white outlined pans and copy on pink. All gloss inside!" - Kate

Secondary carton inside printing

EYESHADOW PALETTE

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Kate designed both primary and secondary components for the Kylie x Stassie Eyeshadow Palette








Images are not owned by Kate.







Images are not owned by Kate.







Kylighter (unit carton)

"A highlighter needs a close up - I chose this image a bit more zoomed in of Kylie and Stassie for the compact component. Also matte overall, a touch of pink on the top panel for the product name. With the logo light opacity and gloss, smaller this time so more Stassie and Kylie are featured. 

Kylighter

The Kylighter component is that of the relaunch, with Stassie x Kylie in blue contrasted on top of the pink. All matte exterior, interior includes a Stassie x Kylie detail on the mirror. Plus my favorite, the highlighter formula itself features a Stassie x Kylie pattern." - Kate

Secondary carton inside printing

KYLIGHTER

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Kate designed both primary and secondary components for the Kylie x Stassie Collection Kylighter .








Images are not owned by Kate.







Images are not owned by Kate.







Kyliner (unit cartons)

"So fun to work with two Kyliners for this collection. There's one for each BFF! The Kyliners allow both pink and blue to have a moment. Cartons are matte with foil logos. The 'Kylie Jenner' color on the front panel represents the formula within - not what you'd expect! 

Kyliner

Inverse and contrast looks so cute in pink and blue! The Kyliner components mix and match the colors of the collab, with the Kylie or Stassie reflecting the color of the actual formula." - Kate

Secondary carton inside printing

LIQUID KYLINERS

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Kate designed both primary and secondary components for the Kylie x Stassie Collection Liquid Kyliners.








Images are not owned by Kate.







Images are not owned by Kate.







High Gloss Duo (unit carton)

"Another image from Greg Swales' talent expands to the side panels. Plenty of space at the bottom for me to add the Stassie x Kylie logo in white opacity with gloss that looks so cute against the matte overall carton.

High Gloss Duo

One for everyone! Another pair perfect for best friends. The high glosses have blue and pink caps, pink and blue logos respectively. With a clear as day base to show the gloss color beneath." - Kate

Secondary carton inside printing

High gloss duo

Kate designed both primary and secondary components for Kylie x Stassie Collection High Gloss Duo.








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Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

GREG SWALES

PHOTOGRAPHY, STASSIE x KYLIE SHOOT

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

KYLIE JENNER

Creative vision

SOME REVIEWS OF STASSIE x KYLIE THAT MENTION PACKAGING :,)

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Packaging Design
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