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ESMÉ RODGER
ChIEF BRAND OFFICER
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KATE DOHENY
DESIGN DIRECTOR
DESIGN COLOR STORY FOR GLAZE WEBsITE BRANdING
Glaze Hair's products are cult favorites and rising to peak popularity in the age of reels and TikTok. They needed a color story that felt a bit more updated and neutral, a color story for these more minimal aesthetic times.
NEED SOME DETAILS, PLS
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Task
Highlights below
RECOLOR FROM THE ROOTS
Kate reworked the branding for the website and digital experience of Glaze Hair.
Glaze Hair, a semi-permanent hair dye brand, was in need of a touch-up. They needed a few adjustments to their website and digital branding - a fresh brand color story, and a look at their typography hierarchy.
Kate DOHENY designed GLAZE HAIR's DIGITAL COLOR STORY.
Deliverables
Images are not owned by Kate.
Brand Color Story
"The brand already looked great. I thought about what it would look like to remove the strong contrasted yellow as a secondary color yet still keep in the contrast. The ask was also for more rose tones, and that was achieved without going too bold." - Kate
Brand Color Story
Kate designed the brand color story for Glaze Hair.
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Images are not owned by Kate.
Typography Explore
"I played around with a handful of font pairings that could work for the Glaze brand and help reduce the use of one font throughout the whole site. Hierarchy helps sometimes!" - Kate
TYPOGRAPHY EXPLORE
A primary and secondary font exploration for Glaze Hair branding.
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Credit
ChIEF BRAND OFFICER
Packaging Design
Influencer Boxes
Concept Creation
Concept Design
Hands-on design
Creative Direction
Design Direction
Production Design
Layout Design
Print Design
Mechanicals
Color approvals
Componentry
Cosmetics
Makeup
Fragrances
Illustration
Influencer Boxes
Concept Creation
Concept Design
Hands-on design
Creative Direction
Design Direction
Production Design
Layout Design
Print Design
Mechanicals
Color approvals
Componentry
Cosmetics
Makeup
Fragrances
Illustration
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Expertise
Adidas
Beyonce Fragrances
Coty
David Beckham
Dior Parfums
Glaze
Hugo Boss Fragrances
Hydrafacial
Katy Perry Fragrances
Kendo
KKW Beauty
Kylie Jenner, Kylie Cosmetics
Kylie Jenner, Kylie Skin
Kylie Jenner, Kylie Baby
Nautica
Nicki Minaj, Pink Friday Nails
Oscar de la Renta
Rhianna, Fenty Beauty
Sananas, Otrera Beauty
Vegamour
Vera Wang
Victoria's Secret
Waldencast
Beyonce Fragrances
Coty
David Beckham
Dior Parfums
Glaze
Hugo Boss Fragrances
Hydrafacial
Katy Perry Fragrances
Kendo
KKW Beauty
Kylie Jenner, Kylie Cosmetics
Kylie Jenner, Kylie Skin
Kylie Jenner, Kylie Baby
Nautica
Nicki Minaj, Pink Friday Nails
Oscar de la Renta
Rhianna, Fenty Beauty
Sananas, Otrera Beauty
Vegamour
Vera Wang
Victoria's Secret
Waldencast
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