REDESIGN ONE UNIFIED LOGO AND ELEVATE PACKAGING TO COHESIVE CATEGORIES
SKIN TO IT
After the logo, it was time to look at the typography choices and hierarchy of the product packaging as a whole. Obagi's Elastiderm products are the first launch for the future of Obagi, complete with large branding, product grouping, function, and key ingredients separated by a beautiful color coded metallic bar. Obagi's new product packaging is...Loading...!
Kate designed the rebranded identity of Obagi Medical. A project years in the making, overhauling the aesthetics of the brand to move to a new elevated, cohesive approach was a massive undertaking.
First came updating the logo. Obagi has long been known for numerous logos spanning across generations of beauty since the brand started by Zein E. Obagi in the 1980s. Each category had its own "Obagi" logo, so there was a need for one unified logo that represented the brand as a whole. It also needn't be too far removed from the original logos that are near and dear to dedicated consumers.
NEED SOME DETAILS, PLS
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Task
Kate DOHENY designed OBAGI MEDICAL's LOGO AND PACKAGING.
Deliverables
Highlights from the rebrand below
Images are not owned by Kate.
Obagi Medical Logo
"Obagi Medical is an iconic brand since the 80s. Throughout its history, Obagi Medical has relied on multiple logos to showcase its different product functions. It was important to have one clean logo that still feels recognizable to consumers. I ensured to have a fully custom lettering so that it is only Obagi's." - Kate
LOGO
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Kate designed the new logo for Obagi Medical.
Images are not owned by Kate.
Elastiderm Facial Moisturizer
Elastiderm Filler Concentrate
"A huge overhaul indeed - along with the logo update came packaging advancements. With metallic bars to show the category of each product grouping and a clear hierarchy, Obagi's new products are going to be easier to differentiate on shelf, yet remain in brand togetherness.
Bigger logo the better, with hierarchy remaining in place." - Kate
ELASTIDERM
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Kate designed packaging for the Obagi Medical subgroup Elastiderm.
