NEED SOME DETAILS, PLS

The mascara won Best Packaging from Design Rush in 2024. See more here.

It's packaged in a matte, velvety and luxurious feeling tube that looks as rich and expensive as Kylie Jenner herself. 

Kylash Volume Mascara    +

DESIGN KYLIE JENNER's FIRST MASCARA

Click + for visuals

Deliverables

Click for some fun packaging reviews

EYECONIC MASCARA FOR AN ICON

Highlights from the mascara launch (April 6, 2023) below 

Since its launch in 2015, Kylie Cosmetics focused primarily on lip products. It evolved to incorporate products for face, eye, and brow. After the Kylie and Coty joined forces, the company faced a need for a stand-out mascara that would become a new brand staple. 

Thinking about daily use as well as look, Kate created a custom-tooled mascara that featured impactful branding along with an impressive thick mold. The mascara has since became one of customers' favorites to date - and a bestseller.  

Sheilla Mamona Glamour

Whenever a beauty product has beautiful packaging, I'm immediately intrigued, and that was the case with the Kylash Mascara. It comes in a millennial-pink hue with raised, embossed lettering that just screams chic.

Taylor Augustin
Popsugar

Task

Kate DOHENY designed THE Kylie Cosmetics KYLASH MASCARA.

Images are not owned by Kate.







Kylash Volume Mascara (primary)

"A challenge that felt so worthwhile from the beginning. Budget, technical issues, this was a major push. The mascara had to be fully custom tooled, including the threading, so that the Ky and the Lash would properly line up. I really wanted to make it chunky, to feel great in hand as well as be practical. The mascara is Kylie's signature pink, all matte, with super thick raised lettering 'Kylash' - really one of my favorite designs I've done so far." - Kate

Kylash Volume Mascara 

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Kate designed the primary component: Kylie's Kylash Volume Mascara.








DesignRush

Winner

2024 Best
Packaging Design

Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

KYLIE JENNER

Creative vision

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CBO KYLIE

JEN COHAN

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CEO KYLIE BEAUTY, COTY

ANDREW STAINLECK

SOME KYLIECOSMETICS.COM REVIEWS OF KYLASh VOLUME MASCARA THAT MENTION PACKAGING :,)

A KYLASH review

A KYLASH review

A KYLASH review

A KYLASH REVIEW

A KYLASH REVIEW

A KYLASH REVIEW

A KYLASH REVIEW

A KYLASH REVIEW

A KYLASH review

A KYLASH REVIEW

A KYLASH REVIEW

A KYLASH REVIEW

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