DESIGN THE PR BOX FOR KYLIE COSMETICS HOLIDAY 2022

YOU REIGN, DEAR

Influencer Box   +

NEED SOME DETAILS, PLS

Click + for visuals

Task

Highlights from the launch (October 2022) below 

Kate also wrote the copy for "Happy Holidays Deer" on the front panel of the box.

The PR Box includes both holiday Lip Kit sets, the Eyeshadow Palette, the Liquid Highlighter, the Pressed Powder Highlighter, the Lip Vault, and the Reindeer Ornaments.

The Kylie Cosmetics Reindeer Collection PR box, in its full fluff, was sent to influencers, top beauty celebrities, and makeup artists alike to take part in trying out some of the newest products in Kylie's winter collection.

Kate DOHENY designed THE Kylie Cosmetics HOLIDAY 2022 PR BOX.

Deliverables

Images are not owned by Kate.







Holiday Reindeer PR Box (setbox)

"With PR boxes...there's a bit more room to go all out, and I am thankful for THAT! The shearling was so cute and fluffy - I was so excited we could make it happen. The eyes and nose embroidered, with a gold metal plaque of Kylie Jenner on the lid. Interior tray was treated with more shearling atop products I  arranged in a playful manner. S/O to Jess German who led the PR initiatives and made this project happen with brilliant solves along the way." - Kate

Holiday reindeer pr

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Kate designed the Reindeer Holiday Collection PR Box.








Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

IAN CLIFFORD,
UTLEY's INC

PROTOTYPE/COMP SPECIALISTS

CINDY WHITEHEAD

PACKAGING ENGINEER

KATE DOHENY

SENIOR PACKAGING DESIGNER

ELISE VAGNE

MARKETING PRODUCT MANAGeRS

VIRGINIA UTLEY,
UTLEY's INC

LAURA GONCALVES

MARINE VALLÉE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

KYLIE JENNER

Creative vision

Packaging Design
Influencer Boxes
Concept Creation
Concept Design
Hands-on design
Creative Direction
Design Direction
Production Design
Layout Design
Print Design
Mechanicals
Color approvals
Componentry
Cosmetics
Makeup
Fragrances
Illustration


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