DESIGN ICONS FOR KYLIE BABY

ICONS, BABY

Kylie's strong experience with Kylie Skin and being a mother led Kylie Baby to be a great success and yet another fan favorite for Kylie followers.

Icons   +

NEED SOME DETAILS, PLS

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Task

Highlights from the launch (September 24, 2021) below 

Kylie Baby, a venture Kylie Jenner created after having her daughter Stormi and building Kylie Skin, is a brand of products that feature safe formulas for babies and young children. 

A brand with safe ingredients needs those qualities to stand out, so Kate created icons reflecting the most important ingredients (and showcasing the ingredients that are fortunately not a part of this product assortment). The icons have been featured on the Kylie Baby website as well as on product packaging. 

Kate DOHENY designed THE INGREDIENT ICONS FOR KYLIE BABY.

Deliverables

Images are not owned by Kate.







Alt concept

"Since the main messaging behind these icons is clean and safe, I wanted the icons to have that aesthetic. I designed the icons to be minimal and to the point, and have a gentleness to them that felt baby-approved" - Kate

Kylie Baby Icons

INGREDIENT ICONS

Kate designed the ingredient icons used for Kylie Baby digital and packaging.








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Credit
where
it's due

CONTACT PAGE

CREATIVE DIRECTOR, LUXURY STUDIO, COTY

JESSICA GERMANN

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

CORY KAMSON

MARKETING VP

RUTH SWEN

PRODUCTION ARTISTS

SENIOR PACKAGING DESIGNER

ELISE FOUSSE

MARKETING PRODUCT MANAGeRS

MARION LALOUE

LISA MCDONOUGH

LUCY GRAHAM

SENIOR MANAGER, SOCIAL MEDIA AND MARKETING

NAOMI BERRIEN

SENIOR PRODUCT DEVELOPMENT MANAGEr

OLIVIER BIERRY

MELISSA MAK

CCO KYLIE

MEGAN MILDREW

CEO KYLIE, COTY

ANDREW STANLEICK

VP CREATIVE & DESIGN, COTy

JOSEPH SALAH

Click the names below to learn more about the people who made this thing happen

THINK THIS IS MISSING SOMEONE? CONTACT KATE FOR CREDIT

GLOBAL & SENIOR DIGITAL CONTENT MANAGER

CBO KYLIE

JEN COHAN

KYLIE JENNER

Creative vision

KATE DOHENY

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