CONSULT ON CONSUMER FACING BOXES | CREATE A MAXIMALIST PR BOX FOR NICKI'S PINK FRIDAY NAILS LAUNCH
Launch Party Step and Repeat +
YOU'VE GOT NAILS
The PR boxes Kate designed were highly received among influencers including Kim Kardashian, Jeffree Star, Karol G, Nikita Dragun, and more. Nicki fans and followers enjoyed the boxes as well. They were a great addition to the launch, offering a luxury backdrop to the nails as recipients shared their brand new press-ons on social media. Consumers loved the box as storage and even requested the empty box be sold separately.
Influencer Set (Small) +
Kate was asked to consult on Nicki Minaj's Pink Friday Nails branding and packaging that would create some major excitement for Nicki's fanbase, the Barbz.
After sharing some ideas that helped influence consumer facing packaging design, she designed the PR boxes, one larger size for VIPs and one smaller for influencers. The pattern Kate designed for the PR package was also used as a step and repeat for launch.
NEED SOME DETAILS, PLS
Click + for visuals
Task
Click for some fun packaging reviews
Kate DOHENY designed NICKI MINAJ's LAUNCH PR BOX FOR PINK FRIDAY NAILS.
Deliverables
Highlights from the brand launch (March 15, 2024) below
Images are not owned by Kate.
VIP PR Kit (exterior)
VIP PR Kit (interior)
"This project definitely spoke to my inner maximilalist. It was really fun to create something that was feminine yet edgy, just like Nicki. The box represents luxury trunks purses. I created an embossed pattern with bows representing Nicki's aesthetic and framed with trunk-like edges.
The interior has three layers - stacked with product. The inside of the lid's luxe design resembles a plaque with the Pink Friday logo large on matte hot pink against a metallic pink backdrop, a really lovely surprise for the recipients when they open the box." - Kate
VIP Set (Large)
< BACK
Kate designed the Super VIP PR box for Nicki Minaj's nail brand launch.
Images are not owned by Kate.
Small Influencer Set (exterior)
Small Influencer Set (interior)
"This project definitely spoke to my inner maximilalist. It was really fun to create something that was feminine yet edgy, just like Nicki. The box represents luxury trunks purses. I created an embossed pattern with bows representing Nicki's aesthetic and framed with trunk-like edges.
The interior for the small PR box has one layer of product. The inside of the lid's luxe design resembles a plaque with the Pink Friday logo large on matte hot pink against a metallic pink backdrop, a really lovely surprise for the recipients when they open the box." - Kate
Influencer Set (Small)
< BACK
Kate designed the small Influencer PR box for Nicki Minaj's nail brand launch.
Images are not owned by Kate.
Launch Party Step and Repeat
"This was an easy transition from the PR box, the pattern I made for the trunk-inspired boxes was the perfect backdrop for the Pink Friday Nails launch party." - Kate
Launch Party Step and Repeat +
< BACK
Kate designed the step and repeat used for the Pink Friday Nails launch party.
